Amazon Brand Registry is a service that enables brand owners to register their trademarks and safeguard their intellectual property while building their brand. Upon registration, Brand Registry users gain access to a range of tools that enhance the Amazon shopping experience. These exclusive tools are not available to unregistered brands or sellers and will be detailed below.
Enrolling your brand in Amazon's Brand Registry is crucial for those with a Seller Central or Vendor Central account, as it provides essential protection and unlocks valuable tools to establish brand credibility and loyalty. To enroll, you must meet specific requirements outlined by Amazon. Contact Trademark Frontier to get detailed insight of enrollment criteria, and steps to register your brand.
As an Amazon seller who creates and sells your own private label products, you have protection available. By signing up for Amazon's Brand Registry 2.0, you can demonstrate ownership of your products and prevent forgeries from infiltrating your business.
The Brand Registry 2.0 is a revamped service designed for brand owners, product manufacturers, distributors, and resellers who have written permission from the brand owner to oversee a specific product on Amazon. If you don't fall into one of these categories, your application may not be approved. However, if you do qualify, it's essential to act swiftly and complete the setup process. After Amazon approves your Brand Registry 2.0 application, your product will be uniquely linked to your account, and your brand will enjoy an extra layer of protection on Amazon.
Brand Registry plays a crucial role in your Seller Central or Vendor Central strategy due to its significant benefits. It offers you greater control over your product listings on Amazon, enables you to establish a stronger brand presence, and fosters increased engagement with customers on Amazon. Below are some of the benefits provided by Amazon Brand Registry:
With Brand Registry, you can manage your product listings and have priority control over the content displayed on your product detail pages. This means your edits and updates take precedence over those made by other sellers.
Brand Registry enables you to build and publish A+ Content, which showcases your brand story and product features. This helps drive conversion, increase traffic, and boost sales.
Creating a Brand Story allows you to connect with customers and increase brand awareness. It helps distinguish your products from competitors and strengthens your brand presence on Amazon.
Amazon Storefronts provide an excellent platform to introduce your brand story and unique value to shoppers, inspiring them to browse and purchase your products. You can also display all your product offerings in one place.
Similar to social media posts, Amazon Posts can be displayed on your Storefront, product listing pages, and in related product category feeds. With Posts, you can display a photo and link up to ten of your products.
Sponsored Brands enable you to grow brand awareness with custom ads that include your logo, a unique headline, and up to three of your products. You can also launch a video ad campaign for your products.
These tools offer unique insights about your brand, such as search terms, purchase behavior, and demographics.
Brand Registered Sellers can send templated emails to their Amazon followers about new or featured products, driving traffic and brand engagement for free.
Brand Registered Sellers can experiment with their listings on Amazon and create two different versions of A+ Content, titles, or images. They can then collect insights on traffic and conversion to determine which performed better.
To showcase your ecommerce business and sell your brand on Amazon, it’s a MANDATORY requirement to get your brand registered. Amazon Brand Registry is a protection offered by Trademark Frontier to assist Amazon sellers register their brand and to remove listings that infringe on their trademark rights. If any other seller is using your trademark logo or name to sell goods or is copying your listings, Trademark Frontier will have them banned.
GET STARTED
After setting up your active Seller Central or Vendor Central account, you will need to establish a Brand Services account. It is crucial to ensure that the email or username used to create your Seller Central or Vendor Central account matches the one used for your Brand Registry account. This will link your Brand Registry to your Seller Central or Vendor Central account. Once you have gathered all the required details and created your Brand Registry account, the enrollment process is straightforward and fast. You will need to provide information about your brand, selling account, and distribution details.
Enter your brand's name, the country of trademark registration, the trademark registration number, and provide an image of your product or packaging.
Indicate whether you have a Seller or Vendor account and select the product categories that best represent your brand's offerings. Additionally, you must provide the top-selling ASINs for each product category where your brand is present.
Disclose if your brand sells to distributors and if your brand licenses trademarks to third-party manufacturers who produce products related to your intellectual property.
Anybody introducing a new brand identity or planning on offering newly branded services or products should take the necessary steps to protect their trademark.
The answer to this question will differ from agency to agency and based on staffing changes and enhanced technologies at the United States Patent and Trademark Office. If you’re asking us specifically, you can count on the entire application process to take from 08 to 12 months.
It can take up to 10 years. Also, the registration can easily be renewed so long as you have made sure to maintain an uninterrupted use of your trademark in interstate commerce.
If you have a federally registered trademark, you will be able to use the ® symbol. For every other mark, whether unregistered or registered, you will not be required to add a designation. However, we always advise mark owners to attach the ‘SM’ or ‘TM’ symbol to tell the industry that your company name, logo, or symbol is proprietary to your services or goods.
We always tell our clients that we aren’t ‘oddsmakers’. In other words, you get exactly what you pay for. Our teams are skilled in improving the likelihood of your success. They perform clearance to search for similar trademarks before sending out an application and picking a highly distinctive mark.
We Help Drive Your Innovations in The Fast Lane. Complete Your Trademark Registration in Just 3 Simple Steps.
Submit Your Trademark Information
Spend a couple of minutes filling out a simple questionnaire. This will initiate your registration process for your trademark.
Select Your Service & Make the Payment
Get all the details in order! Select your coveted service with Trademark Frontier & make the payment for your desired services.
Thorough Evaluation & Trademark Filing
To ensure that your trademark is completely unique, our team conducts a thorough trademark search across numerous databases and then file your trademark with USPTO.
We use a proven standardized process to minimize the chances of application rejection, saving you time and money. We’ve worked with over 8k Satisfied Business Owners.
"Trademark Frontier made the trademark filing process seamless and stress-free. Their expertise and professionalism ensured my brand’s protection. I highly recommend their services to anyone seeking trademark assistance!"
"Trademark Frontier streamlined my Amazon Brand Registry application, saving me time and effort. Their team is knowledgeable and efficient, making the entire process hassle-free. Excellent service!"
The trademark monitoring services give me peace of mind. They consistently alert me to potential infringements, ensuring my brand stays protected. A trustworthy and reliable team!
The team guided me step-by-step through the trademark application. Their attention to detail and clear communication were outstanding. I’m thrilled with their service and highly recommend them!
Trademark Frontier handled my Amazon Brand Registry with precision and care. Their understanding of the process is unmatched, and I’m delighted with the results. A top-notch service!
Thanks to Trademark Frontier, I no longer worry about unauthorized use of my trademark. Their monitoring services are proactive and reliable. I couldn’t ask for a better partner!